10 secrets to building a successful digital marketing agency
Opinions expressed by Contractor the contributors are theirs.
These days, a business trying to establish itself in today’s flooded marketplace simply cannot afford to exist without effective digital marketing strategies. This is where starting a true digital marketing agency can turn out to be the right decision.
Everyone is going to look to your services for help with ranking, reach and visibility, right?
Well, that is only if you commit to building a successful digital marketing agency.
Now you don’t have to offer all digital marketing services first, but a complete package would put you in the right direction. Here are some practices that could dramatically affect your success.
1. Keep reaching out to prospects
It doesn’t matter where you are with your digital marketing agency; what will help him grow is continuous prospecting. In this profession, there are not “enough prospects”. The more prospects you target, the more offers you will get. And the more offers you receive, the more money and success you will earn.
Keep in mind, however, that you never want to appear desperate when addressing your target market. It’s perfectly okay to lose a prospect or decide you don’t want to work with them. Sometimes you just have to be selective for your own well-being and the future of your business. That said, if a certain prospect doesn’t seem like a good game, it’s not the end of the world.
There are many different prospecting strategies you can use to propel your digital marketing agency. It’s important to try as many as possible until you come up with a strategy that works best for you and your business.
2. Attract prospects with an interesting offer
As you continue to target your prospects and some of them reach out to you, it’s important to entice them with an offer they won’t want to turn down. Remember, these leads are targeted by many marketers. Just because you’ve been successful in making contact doesn’t mean you’ve made a deal.
The thing about digital marketing is that the majority of marketers and agencies today ask for an upfront payment to get the job done. This actually makes quite a bit of sense, given that digital marketing projects take time and effort to show real results. Yet that doesn’t guarantee business owners that they’ll get the job they pay for.
You may be able to find your irresistible offer there; for example, a free or discounted trial period for SEO or paid ads can be a good way to show off your agency’s capabilities. Generating leads for free for a shorter period of time can be another kind of difficult offer to get across.
It will show business owners that you are running a serious, professional and confident agency. When you deliver those initial offers, they’ll be much more likely to hire you on long-term projects.
Related: Why you should hire a small digital marketing agency
3. Focus on delivery instead of over-promising
We all want to sell ourselves to our prospects, but doing so by making too many promises can lead to failure. When explaining the strategy to your client, it’s best to minimize their expectations.
For example, you might be able to achieve the desired SEO ranking for their website in 3 months, but explain to them that it can take up to 6 months to get there. And when you make the mark after 3 months (or anywhere less than 6), your client will be impressed with the delivery and remain happy with your digital marketing agency.
4. Start by fully mastering a niche
As a digital marketing agency, your goal is to plan and execute marketing campaigns for clients without worrying too much about their niche. You will get a glimpse of these niches as you go.
But for a digital marketing startup, it would be very beneficial to master at least one specific niche.
When you speak the jargon of the niche and show your interest in it, clients in that niche will be more inclined to choose your agency. It also helps you get into the finer details of that customer’s specific difficulties in the market, thus providing better solutions.
Related: How to choose a digital marketing agency for your brand?
5. Outsource the grunt part
You don’t have to do all the work yourself. Even if you have your regular employees, they don’t have to waste their time and effort on unproductive and menial tasks.
The beauty of digital marketing is that it’s all done online. Therefore, you can also find online support for some grunt work. Working with freelancers or virtual assistants on issues like these will save you a lot of time and money so you can focus on more pressing issues. It is also possible to use other companies for your digital marketing APIs or other relevant solutions to facilitate and streamline your work.
6. Pay attention to what the customer tells you
The majority of business owners today understand that they need digital marketing, but they probably don’t understand it. Chances are they will know what they need to achieve their own goals.
So if a client tells you that they want to get more clients so that they can hire more people and have more free time for themselves, don’t try to talk to them about SEO, Google and ads on social networks. They are more likely to respond positively to you if you show that you understand their situation and explain to them in their own words that you can achieve their goal.
7. Offer different marketing skills
As mentioned, there are several different aspects and skills that fall under the broad term that is digital marketing. You don’t have to start your digital marketing agency with all the skills, but some are more effective than others when it comes to making a name for yourself and growing it from there.
To get started, make sure your digital marketing agency offers SEO, lead generation, AdWords, and social media ads.
Related: Small Business Week: 6 Signs It’s Time to Hire a Digital Marketing Agency
8. Maintain long-term relationships with clients
A customer can change their mind at any time and tell you that they just don’t want you to run ads for them anymore or that they don’t need your SEO services anymore. In these cases, there is not much you can do, honestly, unless you prepare a strategy for keeping the client for the long term ahead of time.
When you create leads and rank the websites you own to improve customer SEO, you can still keep those leads and websites once they decide to cut you off. After all, they are your property. You can also build high quality backlinks that the websites you work with just can’t afford to lose.
9. Electronic payments through to completion
What are you doing to run a digital marketing agency and ask for written checks from your clients?
Think about it – if they have to write a check every month for your services, they’ll be more inclined to consider how much it is all worth. This is a conscious action and thought on their part, not to mention that a monthly payment by check can feel quite expensive at some point.
On the other hand, electronic payments – and more specifically weekly electronic payments – are much more beneficial for your digital marketing agency. They are effortless, especially when you have the option of automatic payment.
Taking a little bite out of electronic automatic payment every week won’t seem as over the top or reckless as writing a big check every month.
10. Always think long term
There will be instances where your customers will be late with their payments or perhaps come up with an offer that might be lower than what you would normally have opted for. Of course, you shouldn’t get into the habit of going below your value, but if the client in question is someone you already have a good experience with, it will do you good in the long run to meet them at. halfway from time to time.
They will find you even more enjoyable working with them and they will send you the referrals you need so much, which will make the current situation worth it in the end.
The world of business and digital marketing is not all black and white. Find your little gray area where you can establish yourself as an authority.