Addepar Acquires AdvisorPeak to Streamline Rebalancing and Portfolio Trading for Asset Managers


AdvisorPeak’s team of experts joins Addepar to complement the company’s rapid pace of innovation and growth

Posted: October 22, 2021 at 9:16 am MDT|Update: 4 hours ago

MOUNTAIN VIEW, CALIFORNIA., 22 October 2021 / PRNewswire / – Addepar, a leading wealth management technology platform designed specifically for investments, today announced the acquisition AdvisorPic. As a strategic technology partner within Addepar’s dynamic open ecosystem, AdvisorPeak provides investment professionals with enterprise-class portfolio management tools that support portfolio trading and rebalancing, integrating the needs of investment professionals. customer cash management and tax-optimized strategies. The AdvisorPeak team and technology are now part of Addepar and will further strengthen its industry-leading solution for advisors.

Addepar (PRNewsfoto / Addepar)

“We are delighted to welcome the AdvisorPeak team to Addepar. As we accelerated our growth to become the de facto platform for wealth managers, we have listened carefully to our clients. Many have sought a native solution to directly manage large-scale portfolios. within Addepar ”, said the CEO of Addepar Eric Poirier. “Our commitment and investment in open architecture and a large ecosystem of partners is what gives our customers the flexibility to choose the components of their overall solution. By getting to know AdvisorPeak over the past year and listening to how much our customers love their product, we have seen them come out on top. Our teams share the same mindset and values, and we saw it was natural for their talented team and powerful technology to join forces with Addepar. We all look forward to continuing to build together and deliver lasting value to our customers. “

Addepar is uniquely positioned to provide a leading-edge solution that enables advisors to deliver a high customer experience, at scale. The company’s thoughtfully designed platform and integrations streamline workflows so advisors can spend more time improving and growing client relationships. This acquisition is a demonstration of Addepar’s continued commitment to building AIRs. AdvisorPak, with Marlet and Navigator (formerly RCI), complement Addepar’s flagship capabilities in data aggregation, analysis, reporting and customer portal. These solutions are offered to Addepar customers as additional offers. Consistent with Addepar’s open architecture approach, advisors will continue to maintain the flexibility to take advantage of any solution within the Addepar ecosystem that best matches their objectives, goals and preferences.

“We launched AdvisorPeak with the promise of bringing innovative and revolutionary solutions to investment advisers. Addepar shares that same commitment and we are excited to work together to help more advisors access powerful trading and rebalancing solutions.” , said Damon deru, Founder and CEO of AdvisorPeak. “We are thrilled to be part of the Addepar team, which relentlessly focuses on providing cutting edge tools to enrich customer outcomes. We look forward to continuing to develop our leading trading and rebalancing solutions to meet the needs of today’s financial advisors. , and also stay ahead of investment and technology demands that help wealth managers invest better in the future. “

On the heels of a $ 150 million Series F financing round in June led by D1 Capital Partners, Addepar now exceeds $ 2 billion evaluation and has more than 3 trillion dollars of client assets on its platform, growing on average by $ 15 billion in assets per week.

“AdvisorPeak has not only provided impressive business logic, superior user interface, and custom template management and trading, but their entire culture is built on exceptional service, which we’ve experienced with everyone we’ve worked with.” , said Bard Malovany. , director at Aspect Partners. “They will be a great addition to Addepar’s customer-centric platform.

To learn more about Addepar, visit

About Addepar

Addepar is a wealth management platform specializing in data aggregation, analysis and reporting, even for the most complex investment portfolios. Founded in 2009 by Joe lonsdale, who is currently active chairman of its board of directors and general partner at 8VC. The company’s platform brings together portfolio, market and customer data in one place. It provides asset owners and advisors with a clearer financial picture at all levels, enabling them to manage their investments and make more informed decisions. Addepar works with hundreds of financial advisors, family offices and major leading financial institutions who have been managing data for over 3 trillion dollars assets on the company’s platform. In 2021, Addepar was named the Forbes Fintech 50 company and honored as a member of the CB Insights Fintech 250. Addepar is headquartered in Silicon Valley and has offices in New York City, Salt lake city and Edinburgh. All brokerage services are offered by Acervus Securities Inc., member of FINRA / SIPC.

About AdvisorPak

Located on the silicon slopes of Salt Lake City, Utah, AdvisorPeak, Inc. was founded by former investment advisers and subject matter experts in the wealth management industry with a vision to bring innovative software to the financial services industry. Designed to meet the real needs faced by advisors and institutions, AdvisorPeak is the product of years of in-depth research and development in tax-smart portfolio trading and rebalancing. AdvisorPeak puts enterprise-class portfolio management tools within the reach of all investment professionals.

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SOURCE Addepar

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