CALIFORNIA ASSOCIATION OF REALTORS® to Offer Milestones as Member Benefit | New

LOS ANGELES, Sept. 22, 2022 (GLOBE NEWSWIRE) — Milestones (, the all-in-one homeowner portal that makes it easier for consumers to buy, move, sell and manage their homes , is pleased to announce that the CALIFORNIA ASSOCIATION OF REALTORS® (CAR) will launch Milestones as a member benefit for its more than 217,000 REALTORS® members. The launch follows a Series A investment car made in Milestones, which closed earlier this year.

Milestones is the first technology company to offer a homeownership portal similar to consumer offerings for managing healthcare, personal finance and education. Milestones monitors your home’s value, helps to search for homes for sale, and even manages the sales process. Milestones Customer Portals are available to consumers free of charge through any California Realtor®. “This new member benefit is being launched at an opportune time,” said CAR President Otto Catrina. “Milestones meets some key strategic goals of our association, including investing in new technologies that enhance a deeper advisory relationship between our members and owners,” says Catrina.

This partnership is the first of its kind and further solidifies CAR’s position as a leader in providing high-value technology tools and educational content to its members at a pivotal time when the California real estate market is experiencing a slowdown in rental volume. transactions. More than ever, it is essential for real estate agents to identify opportunities to engage their existing and potential clients in new and creative ways. Through Milestones, members will be able to invite clients to online homeownership centers to manage home maintenance, view home value, monitor home sales in their area, search for property and even identify mortgage refinance or HELOC options. Never before has REALTORS® had a more comprehensive application for maintaining a close customer relationship by supporting all aspects of homeownership including buying, selling, moving and owning.

CAR is launching this member benefit at its REimagine! Conference and exhibition from October 11 to 13, 2022 at the Long Beach Convention Center. After launch, members will access their Milestones account through the website where they can invite customers to the hubs.

The most important benefit for consumers is having the support of their real estate advisors in managing homeownership between transactions. “Managing a home is complicated,” says Dustin Gray, Founder and CEO of Milestones. “The average home has over 150 systems that need to be maintained, and consumers need help organizing it all. Gutters need to be cleaned, water filters replaced, concrete sealed, dryer vents cleaned, etc. Milestones has checklists for it all, with DIY videos or access to professionals who will do it for you. The CALIFORNIA ASSOCIATION OF REALTORS® is our premier launch partner for the Association and MLS channel and is an outstanding industry leader,” said Gray.

Watch this video of CAR Treasurer Heather Ozur on milestones

Watch this Milestones introductory video by CEO Dustin Gray

About Milestones

Milestones is a lifetime customer experience platform for buying, selling and managing homeownership – delivered to consumers by real estate, mortgage, insurance and title professionals. The integrated, open platform creates private, personalized customer portals where agents can stay connected, educate, and create value at every stage of the owner’s journey.

Learn more at


Leading the Way…® in California real estate for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS® is one of the largest state trading organizations in the United States with more than 217,000 members dedicated to advancing the professionalism in real estate. CAR is headquartered in Los Angeles.

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Media contacts:

Monika Sollee | Milestones

951-249-6386 [email protected]

Lou Lotus | SELF

213-739-8304 [email protected]

Photos accompanying this ad are available at

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