China Eastern Airlines has launched a new global loyalty program! | Business and finance


SHANGHAI – (BUSINESS WIRE) – Sep 28, 2021–

On September 26, China Eastern Airlines held the “New Value, New Experience, New Pleasure — New China Eastern Airlines Loyalty Program” press conference in the Shanghai Tower. The globally launched “Eastern Miles” membership system features these five strengths as a whole new membership upgrade, a whole new point accumulation system, a whole new method of redeeming points, a whole new series of products and a whole new service platform. .

China Eastern Airlines has launched a new global loyalty program!

The heart of the new membership system is the transition of the points accumulation framework from the ‘mileage-based’ to ‘income-based’ system, whereby we are committed to creating a whole new service platform. customer-centric and enabling cross-border and cross-sector partners to enter the aviation value chain.

The new membership system has made slight adjustments to membership points and point validity, covering the issues that concern travelers the most. In the new “revenue-based” system, members’ points will be associated with the airfare fare and mileage points can be calculated based on the member’s rating coefficient. For passengers, the number and distance of flights are no longer the only means of renewing and upgrading membership. The validity period will be extended from the initial 3 years to a long-term “rolling effect”, and it will only be invalid and cleared after having been inactive consecutively for more than 36 months. During this period, as long as “Eastern Miles” members accumulate their points through their travel, or use them for redemption and consumption purposes, they can ensure that their points are still valid, without fear of “s. ‘clear on expiration’.

In recent years, China Eastern Airlines has brought huge surprises to the public and its members in aeronautical product innovations, like last year’s “Fly At Will”. Relying on the exploration and analysis of big data, China Eastern Airlines has studied the travel habits of passengers and made constant efforts in the hope of enriching the travel scenes and providing more accurate services. With the emergence of the New Loyalty Program, more and more good news about the travel experience is coming. For travelers, the high-speed Wi-Fi in the air and the new onboard restaurant is really something to look forward to. As SKYTEAM members, China Eastern Airlines members can enjoy premium service from 19 member airlines.



SOURCE: China Eastern Airlines

Copyright Business Wire 2021.

PUB: 09/28/2021 21:07 / DISC: 09/28/2021 21:07

Copyright Business Wire 2021.

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