What’s the “secret sauce” for entrepreneurs? Facilitate customization



Entrepreneur Jae Hermann cannot be put in a box. She is an empowerment coach, provides editing and proofreading services, leads a virtual women’s writing group, and offers 1: 1 motivational coaching to help storytellers reach their potential.

To keep his business running smoothly, it was essential that customers could pay for his services quickly and intuitively. As Hermann has more and more repeat customers, offering a subscription to her services has helped her stay focused on the needs of her customers without interruption.

Jae Hermann

This was all done by putting up buy buttons on its website. “I just saw how easy it was,” says Hermann. “I could send [customers] right where I wanted them to be and get them checked out, and it was done.

This decision had a huge impact on his results. “My business has grown from maybe five clients to [my website], to like 20, in a month, ”she says. “They are my main clients. I get regular customers from this core and I get referrals, so I haven’t really advertised. I’ll say it’s the secret sauce of my success: making it easy for people to pay me.

What is a buy button and how do you use it?

A buy button is a clickable button that allows your customers to quickly and easily pay for your service or product, allowing you to sell online without having to set up an ecommerce store because you can embed the button on your site. Existing web. If you don’t have a website, there are also options to send payment links via text, email, or social media.

No matter the size or stage of your business, you can test selling online and start getting paid by customers right away.

You can sell a product, offer a service, and collect one-time or recurring donations, dues, and subscriptions. The versatility allows you to easily experiment with new sources of income without much commitment.

Plus, you can customize your buy button so that the color, font, and call-to-action text matches your brand and what you’re selling. This is particularly attractive to companies that provide professional services, like Hermann’s.

“It used to be weird to send people to a shopping cart for a service company,” she says.

Now her buy buttons feature fun CTAs like “get motivated” and “get naughty” that better align with her brand and take customers straight to the checkout page.

Why use buy buttons

In addition to making the checkout process painless for customers, buy buttons can have additional benefits for your business.

Build trust with customers

Hermann says that using the buy buttons on his site has helped build a sense of trust with his customers. She uses the same graphics for all of her buy buttons, so her customers will recognize the button, know they won’t be redirected to another site for payment, and they won’t be ripped off. She thinks it has helped her make more sales with new customers.

Have more options with memberships, donations and subscription models

Some restaurants have experimented with membership models, cooking classes, and memberships during the pandemic – creative solutions that may be here to stay. Retailers like Civil Alchemy have also tried these new ways to generate income by adding wine and flower subscriptions to their offerings. In addition to these new types of business models, social impact businesses want to make it easy for customers to donate money or products to a good cause. The flexibility of the buy buttons makes the payment solution for each of these options incredibly simple.

Hermann has recently started using the subscription feature. Initially, she just wanted to experiment and didn’t really promote it. By chance, she then asked a customer to ask her if she could just charge them automatically.

Hermann says using the buy button for subscriptions has helped her retain customers who might otherwise have lost interest, as the recurring cost pushes them to continue to grow their work with her. And it saves her time since she doesn’t have to go back and forth with clients to find out if they want to continue using her services.

Launch and sell new offers

Buy buttons also help Hermann to diversify his offerings. She started writing workshops for women and can now sell tickets for her workshops without having to use a separate event merchant, which allows her to reduce additional processing costs and keep track of all payments. one place. Buy buttons also allow him to sell his services to clients.

“I have a client who went from one of my workshops to one of my workshops, then we did some consulting stuff, then she knew I had the writing thing,” says Hermann. “And she can just hit the buy button and register.”

Tips for Using Buy Buttons

Customize your buy buttons

Play around with different colors and CTAs so that the buttons visually stand out for customers and make it clear what they are for. Plus, make sure the look and feel represents your brand.

Experiment with placement on your site

“Before, I had the buttons only at the bottom of the page, because I thought customers would read the whole page and expect to find them at the bottom,” says Hermann. “Now I add them to the midsection for clients who have already made up their minds. i don’t need to sell them [with content] plus they can go ahead and check it out.

Find what works for you

“The tools are there, so use them and have no fear,” Hermann advises. “And don’t feel like you have to use them all at the same time. For a minute, I was only using the Buy Now buttons. Now I also use the subscription. So be strategic and find what works for you.

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